Wack Spots Promote HD Radio

A former colleague now working at a major-market station sent along a CD containing some of the Clear Channel-produced spots now airing on stations nationwide promoting the arrival of digital radio. The campaign’s tagline, “Are You Def Yet?,” kind of sets the stage for what to expect.
The quality of farts and ass-slapping in HD makes you want to run out right now and drop a couple hundred to listen in, doesn’t it? For the partisan, there’s three anti-liberal spots and one anti-conservative. The one to actually pique my interest mentioned secret stations between frequencies,” in part because it’s the closest to the truth.
The major broadcast conglomerates that make up the HD Digital Radio Alliance have pledged to commit more than $200 million in ad inventory to promote the technology. It sounds like they’re getting their money’s worth.