It’s been a good year for NextRadio. The Emmis-developed smartphone application that enables FM listening on compatible devices is making great headway with wireless carriers. After paying Sprint to become the first-adopter, well-coordinated lobbying and social media campaigns this summer convinced T-Mobile and AT&T to request that the device manufacturers they work with enable FM reception. (Verizon remains a holdout, but that campaign continues).
With the consumer-side adoptive trend gaining momentum, efforts are now afoot to bring more broadcasters into the NextRadio fold. The back-end system that broadcast stations interface with is called TagStation; it maintains the NextRadio directory, provides all images and supplementary content to the audio broadcast, and manages the in-app advertising experience. Stations can sign up with TagStation for free, which means they’ll be listed in the NextRadio app and can display their logo to users. Continue reading “NextRadio Cuts Costs to Spur Adoption”
Tag: t-mobile
NextRadio Reaches Carrier Milestone
The radio industry’s efforts to carve out space for itself on mobile phones took some big strides foward this summer. In late July, AT&T announced that it would seek to enable FM reception capability in the Android devices it offers. This month, after a NextRadio-led Twitterstorm, T-Mobile declared it would do the same.
This is an important milestone for the NextRadio effort: three of the four major wireless providers in the United States have embraced the notion that terrestrial radio should be part of the media mix on mobile platforms. It will be interesting to see how long Verizon, the #1 carrier in the country, decides to hold out on offering FM radio as a feature in its phones. That it took until 2015 for this to happen is testament to the gatekeeping-power of the wireless oligopoly in the United States. Continue reading “NextRadio Reaches Carrier Milestone”
Hardening the Oligopoly in Wireless Broadband
Art Brodsky of Public Knowledge has some incredibly insightful analysis on the proposed purchase of T-Mobile by of AT&T.
The $39 billion deal would effectively reduce the number of national wireless broadband service providers to three (AT&T, Verizon, and Sprint – and as a Sprint customer, why do I have a feeling this development will f*ck me, too?).
Brodsky’s piece catalogs the immense amount of backstage preparation AT&T accomplished to sow the seeds of government approval for the buyout. However, he also touches on one implication of this deal that deserves more attention: it’s “the one issue that never seems to go away – Net Neutrality.” Continue reading “Hardening the Oligopoly in Wireless Broadband”