HD Radio: By the (Disputed) Numbers

The Pew Research Center’s Project for Excellence in Journalism has released its annual State of the Media report, and it does not have kind words for radio. It laments the decimation of radio journalism and documents how other digital audio platforms are gaining traction at the expense of broadcasters. It also minces no words about the state of HD Radio:

AM/FM’s beleaguered attempt to draw people back to radio through HD did worse than ever. For the first time since 2004, when HD radio receivers became available for retail sale, more radio stations dropped their HD signal [in 2012] than adopted the technology.

The entire mention of HD is just two paragraphs, and includes a graph illustrating the net decline in the number of HD stations on the air.
The technology’s proprietor, iBiquity Digital Corporation, was quick to pounce on the "error" of Pew’s analysis. iBiquity CEO Bob Struble claims there was a "net gain" of 16 HD stations in 2012. Continue reading “HD Radio: By the (Disputed) Numbers”