Viacom Wants Insurance to Cover Lost 9/11 Ad Revenue

The January 13 issue of Broadcasting & Cable magazine reports that Viacom – parent company of the CBS and UPN television networks, Infinity radio conglomerate, Paramount Pictures, and a bevy of cable-TV channels, among other properties – has filed a claim with its insurance company seeking $200 million in compensation for lost advertising revenue due to the 9/11 attacks on NYC and DC.
You may recall (with a pleasant, warm feeling) that for a brief few days following the attacks the major networks (both broadcast and cable) went ad-free with wall-to-wall news coverage and docudrama. The common wisdom at the time was, within the broadcast industry, that running adverts during a time of national crisis was in bad taste.
That was then – this is now. Continue reading “Viacom Wants Insurance to Cover Lost 9/11 Ad Revenue”