There’s a couple of interesting non-profit ventures trying to master the business of connecting audio content providers with broadcasters and/or the listening masses. Using the internet as distribution platform to circumvent traditional radio network models is not new, but making a marketplace out of it is fairly so.
Public Radio Exchange has been working at it the longest. The service came of age in 2004; users of the system pay a yearly fee to upload and market their work. Broadcasters purchase rights to air pieces via a system of points, which are redeemed for cash, paid out by PRX on a quarterly basis. The system’s gotten some limited but favorable press and seems to be enjoying fairly wide adoption among those who work in or on contract to public radio. Continue reading “Audio Content-Sharing as Business Model”
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