"Persona Radio": FASTROAD to Nowhere

This is rich: the latest “feature” under development for the HD Radio protocol. Called “Persona Radio,” the scheme utilizes radical changes to the broadcast and reception infrastructure to allow for the conceptual distribution of “personalized” radio content. In theory, a listener “registers” with a station, inputting information like age, gender, location, and “mood,” and then the HD station offers them a menu of “personalized” content, including time-shifted audio, still images, text information, and (oh boy!) personalized coupons.
Some important qualifications have to be made about the “Persona Radio” project and its documentation so far: Continue reading “"Persona Radio": FASTROAD to Nowhere”